Hilarious and deeply-imagined article on the new world of online dating. Here's a excerpt showing some funny reasoning in favor:

Imagine if you had to go to crowded parties and other tedious functions and search the crowd for someone with an old Cuisinart at home that they might be willing to sell you.
Furthermore, imagine if it were considered rude to bring up the Cuisinart straight off the bat -- instead, you were expected to ask people about themselves, maybe buy them a drink, and feign interest in their rambling, self-involved banter, until finally, at the end of the night, loosened up by a few drinks, you could say what had been on your mind for hours: "Um. I hope this doesn't sound too forward, but do you . . . process food?"
And despite all that effort, imagine that the person's face drops, and he or she replies politely, but in a clipped, uncomfortable tone, "No, I'm not really into that kind of thing," and then exits the party without even asking for your number in case he or she ever does get the urge to process.