Media Bias: War hero John Kerry is depicted in a suit and tie.
AWOL coward George Bush, who explicitly refused overseas duty and spent time playing all-day pool volleyball games with "ambitious secretaries" is depicted in military dress uniform.

Bush, the guy who was jerking around, partying, and skipping out on his guard duty, is portrayed clean-cut and in military dress, while Kerry, the guy who fought in Vietnam and was a decorated war hero, is portrayed in a suit and tie, looking like one of the kids on "That '70s Show."
...Bush's photo is in classic black and white -- it has a nostalgic, classy feel to it. And Bush is looking directly into the camera -- which, along with the uniform, gives him an air of authority and assertiveness.
Meanwhile, Kerry's photo is in antiquish browns -- it has a discolored feel to it, especially when juxtaposed with the Bush photo. And Kerry is looking off to the reader's left (!), and even has a slightly shifty look (again, especially when juxtaposed with Bush's slight grin).