Monday, December 05, 2005

i'm so sick of the mass-commercialization, mass-consumerism, mass-marketing of the mass-holiday season

So here's the kicker: Just because all these holiday cliches of joy and togetherness and hope don't really hold, just because they're a little more bogus than we might want to admit, must we give in so desperately, so fundamentally to the real engine of the holidays, the all-devouring retail sector? Truly, every holiday-related news story from now till January focuses almost exclusively on the holy grail that is holiday shopping, on the health of the nation as it relates to how many people are signing their paychecks over to Wal-Mart -- and doesn't that seem horribly wrong and sad? Countless stories regurgitate sales data as if the only factor that mattered to the overall well-being of the human soul was how many Xboxes and iPods and cell phones and digital cameras and plasma TVs were moved this season, and whether you acted like a good American and added to your average of $8,500 of personal credit-card debt ($1.7 trillion total, nationally) from which most of you will never, ever recover...

Given all this unholy consumerist-PR madness, you might think we are headed for some sort of breakthrough, some sort of crack or explosion or huge karmic breach, our ridiculous habits of overabundance and excess finally resulting in a terrible/wonderful sociocultural implosion that will lead us all to less gluttony and refined spiritual appreciation and better cookware. You might think.

Because here's the thing: Every year it seems as though we inch just that much closer to the edge, that much closer to the karmic realization that we long ago passed saturation, passed the point where all our needs have been met and we now merely create endless mountains of new stuff for needs we don't even really have, and you cannot help but feel we are caught in a mad downward spiral, spinning toward something that smells like apocalypse but tastes like chicken and feels very much like a revolution of spirit. Maybe that's it. Maybe this idea, much like being grateful to BushCo for proving that lies and pseudo-Christianity and warmongering and fiscal irresponsibility cannot last as a national agenda, is something to be cherished. All the mad marketing and all the product gluttony, they're all merely further indicators that we are just about ready to burst, to grow up, to snap out of it.

1 Comments:

At December 06, 2005 5:02 PM , Anonymous Anonymous said...

I make my christmas gifts for my family and friends so close that they are family (FAM). Other people I like get coookies and handmade christmas ornaments. I buy my cards when they go on sale after the fact. The main beneficiaries of my holiday $ are the airlines~

 

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