great series of articles this week on the big business of selling water in bottles and how it ain't no real difference from the water falling through the tap. in essence, we've been conned into buying something that's free, at extreme prices.

"Spin the (water) bottle; With $11 billion in U.S. sales, the beverage's marketers have become clear winners"

"How water bottlers tap into all sorts of sources"

"L.A. business tries to make Fiji Water a star"