the reality of the 'creativity' and 'originality' in hollywood:
"In an ideal world, people would say ‘OK, we have to think more creatively, we have to think outside the box and come up with new and different things,'" said Steven Friedlander, head of distribution for Warner Independent Pictures, which released [the documentary smash] "March of the Penguins." "But I'm afraid what's going to happen is, we're all going to sit in a room and say ‘We need more penguin movies.'"